Introduction
Mission
What is Whop?
Origin
Who are we building for?
Culture
Team
Principles
Philosophy
Language
Narrative Threads
Talking Points
Buzzwords & Phrases
Voice & Tone
Do’s & Don’ts
Logo
Brandmark
Lockup
Color
Avatars
Logo Clearance
Logo Misuse
Color
Primary Palette
Secondary Palette
Grayscale Palette
Typography
Primary Typeface
Secondary Typeface
What to Avoid
Imagery
Pictograms
Data Visualization
Resources
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Internal resources
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